I was recently gifted with a Maybelline SHINEsensational lip gloss (not from the company) and was excited to try it out. I can be a very picky person, especially when it comes to lip gloss but I must say this one is excellent. I normally use Lip Smacker Clear Shine (in Cotton Candy) or Bath & Body Works 'Ultra Metha lip shine' but am always willing to try something new, but often tend to revert back to my tried-n-true. Not this time. I love this stuff, it goes on thick, but not goopy, has a bit of shimmer, but not too much, and the flavour. is. awesome. The 'Treat Me Sweet' (number 20) flavour is kind of a strawberry-banana and while I wouldn't eat it straight from the tube (do people actually do that? No judgement.), the taste is pretty good.